**PLEASE SILENCE YOUR CELL PHONES**
CALL TO ORDER
Meeting Moderator: Mandy Wettstein – That! Company
I. Introductory Exercise
II. Review Pre-Workshop Survey Results and Findings
III. Branding Definitions (Workbook)
1. Brand Voice – what is it?
a.brand voice: concepts to consider
2. Logo Exercise: Emotional Connection discussion
3. Brand Values: Discuss video examples of values in play
a.Generational brand values
4. Brand Promise: review video examples and discuss – emotion, curiosity
5. Ethical Guidelines in branding
I. Critical Role of Brand Statements – emotion, curiosity
II. Curse of Knowledge:
Branding for Cities Presentation:
1. Introduction and Importance
2. Eight Step Process
3. Ten Guiding Principles
Set Next Meeting: "Brown Bag" Luncheon, August 6th 11:30 a.m. Umatilla Council Chambers
Individuals with disabilities needing assistance to participate in any of these proceedings should contact the City Clerk at least two (2) working days in advance of the meeting date and time at (352) 669-3125.
F.S. 286.0105 If a person decides to appeal any decision or recommendation made by Council with respect to any matter considered at this meeting, he will need record of the proceedings, and that for such purposes he may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based.
The City of Umatilla is an equal opportunity provider and employer.