Skip Navigation
 

 
Detail Detail
  • Home
  • Residents
  • Businesses
  • Visitors
  • Contact Us
This table is used for column layout.
Pay Utility Bill
 
City Resources
 
Find more about Weather in Umatilla, FL
Click for weather forecast

 
REBRANDING LEADERSHIP COMMITTEE WORKSHOP JULY 30, 2013 2:00 P.M.
 **PLEASE SILENCE YOUR CELL PHONES**

CALL TO ORDER

Meeting Moderator:  Mandy Wettstein – That! Company

Part I:

I.     Introductory Exercise

II.    Review Pre-Workshop Survey Results and Findings

III.   Branding Definitions (Workbook)

IV.  Presentation:
1.  Brand Voice – what is it?
a.brand voice: concepts to consider
2.  Logo Exercise: Emotional Connection discussion
3.  Brand Values: Discuss video examples of values in play
a.Generational brand values
4.  Brand Promise: review video examples and discuss – emotion, curiosity
5.  Ethical Guidelines in branding

Review:

I.    Critical Role of Brand Statements – emotion, curiosity
II.   Curse of Knowledge:
           
Part II:

Branding for Cities Presentation:

1.   Introduction and Importance

2.   Eight Step Process

3.   Ten Guiding Principles


Set Next Meeting:  "Brown Bag" Luncheon, August 6th  11:30 a.m. Umatilla Council Chambers

  
Individuals with disabilities needing assistance to participate in any of these proceedings should contact the City Clerk at least two (2) working days in advance of the meeting date and time at (352) 669-3125.

F.S. 286.0105 If a person decides to appeal any  decision or recommendation made by Council with respect to any matter considered at this meeting, he will need record of the proceedings, and that for such purposes he may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based.

The City of Umatilla is an equal opportunity provider and employer.


 
 
Detail Detail
City of Umatilla, 1 South Central Ave, PO Box 2286, Umatilla FL 32784
Phone: (352) 669-3125   Fax: (352) 669-8313